Many Central VA window companies will quote you an absurdly high price and then gauge your reaction. Companies know a certain number of homeowners will agree to this initial price—and they rake in a ton of money from those homeowners.

If you’re a homeowner who balks at the first price, the company will present you with a lower price. This is when they say, “I don’t usually do this, but I can offer you a special discount if you buy right now.”

If you still say no, the salesman may resort to the Hero Tactic. This is when they pull the “let me call my manager and see what I can do for you” routine. They’ll (pretend to) go to bat for you and convince their manager to give you an ultra-low price because you’re just so awesome. 

But you have to sign the contract then and there… otherwise, this “once-in-a-lifetime” deal is gone forever!

These pricing games are obnoxious and transparent. They’re also a big reason that in-home sales appointments take 2 or more hours.