Why “Buy 1 Window, Get 1 Free” Sales Are Bogus

You May Think You’re Getting A Great Deal.
In Reality, You’re Paying WAY More Than You Should.

Been looking to replace your windows in Central VA?

If so, there’s a good chance you’ve seen advertisements like “Buy # Windows, Get # Windows Free.”

This kind of promotion is used in many industries. The goal is to get people in the door so they’ll buy even more stuff and become life-long customers.

Take grocery stores, for example. The “Buy #, Get #” promotion cuts into a store’s profit margins. But the store is willing to make that sacrifice because you’ll purchase more groceries when you’re shopping. Plus, you’re likely to return to that store again if you had a good experience.

Here's why this promotion doesn’t work for replacement windows.

You buy windows once, MAYBE twice, in your life. When you purchase from a window company, odds are you’ll NEVER buy from them again. 

So how on earth could window companies possibly profit from the “Buy #, Get #” promotion? After all, it’s not like you’re going to buy MORE windows after that initial sale. 

It’s simple: While you’re getting some windows for free, the ones you ARE paying for are severely overpriced.

Here’s an example Of “Buy #, Get #” Bogusness…

  • Company A and Company B are selling the same vinyl window. Company A, however, is running a “Buy 1 Window, Get 1 Free” promotion.
  • Company A’s vinyl windows cost $1,800 each. This means if you need 10 total windows, it will cost you $9,000 total (5 free windows + 5 windows at $1,800).
  • Company B is not running a discount… but they charge $650 per window. Even though you’re paying for all 10 windows, that works out to $6,500 total

That’s a whopping $2,500 less for the same exact windows!

A Lying Central VA Window Salesman

Bottom Line: Flashy sales don’t mean you save. They mean the window company profits.

Buying new windows is not like buying groceries. You purchase windows one or two times in your life, and that’s it. 

This means window companies can’t make money on “Buy #, Get # Free” promotions unless they’re inflating their prices. Period.

We don’t play these pricing games.

If you want a fair and honest quote on windows in Central VA, we’re the company for you.

We don’t do phony promotions. We don’t inflate our prices. We provide you with the best price the first time. Guaranteed.

How? Through our combination of low overhead and honesty-above-all policy. 

Get a price online right here, right now. We would be honored to have the opportunity to earn your business.

Post You Might Enjoy...

Two Options To Get New Windows
In Central VA

Either Way Takes Just 6 Minutes!

Option 1:

Want To Get New Windows Right Here & Now? Choose This Option.
Skip the appointment and buy great replacement windows in just 3 easy steps:

Smiling young couple making shopping online with credit card and laptop at home. Happy multiethnic couple holding debit card while buying on ecommerce site using laptop.

Fill Out

Input the number and style of windows you want.


Enter your information.


Submit your project info and we’ll send you the paperwork to buy in as little as 6 minutes!

Option 2:

Want To Discuss Your Project Before Buying? Choose This Option.
Choose your preferred type of appointment, and we’ll provide you with accurate pricing in 6 minutes. No pressure. No sales pitch

Kitchen salesman going through ideas with potential buyer couple

Virtual Consultation

We’ll “meet” you online (ex: Zoom or Facetime) for a 6- minute consultation to determine an exact price.

Over The Phone

We’ll have a quick 6-minute phone discussion to assess your needs and calculate a firm, fair price.

In Your Home

We’ll visit your home, learn about your project, and give you a price—all in (you guessed it!) 6 minutes.