Why “Buy 1 Window, Get 1 Free” Sales Are Bogus You May Think You’re Getting A Great Deal. In Reality, You’re Paying WAY More Than...
Read MoreDo you remember when you were a kid and fantasized about having superpowers?
Well, we’ve got great news for your inner child… turns out, there’s a little Spiderman in all of us.
According to a study highlighted in a USA Today article from 2014, humans have a “sixth sense” for detecting spiders. The article states, “A new study suggests that humans have a special spider-sense that makes us exquisitely attuned to the crawling critters, even when we’re paying no attention to our surroundings.”
The study posits we may have gotten this “spider sense” from our ancestors as a way to detect danger—a natural, gut instinct. And research shows this gut feeling is usually correct.
Basically, we have a real life Spidey Sense that protects us.
You might not be in physical danger when you’re dealing with a window salesman. But your money is definitely at risk because of all the pushy compliance tactics and sneaky pricing games salesmen pull.
Here are the most common…
#1: Manager-Approved Discounts
Tell a window salesman his initial price is too much, and he’ll “call his manager” to try to get you a lower price.
Don’t fall for this.
The “call my manager” trick is classic salesmanship. The salesman wants you to believe you’re winning the negotiation. This tactic is used to make you feel like you’re getting special treatment. They want you to think you are winning the negotiation. In reality, the initial price is simply highly inflated.
So when the salesperson comes back and says, “Great news, my manager approved your discount”? It’s either still too high or what the price originally should have been.
#2: “Today Only” Prices
If a window salesperson says he can secure you a certain price for that day only, your Spidey Sense should send vibrations that shift the Richter scale. It’s simply a desperate attempt to get you to buy immediately.
Think about it. What is the difference between today and tomorrow? Or today and next week?
Answer: NONE. ZERO. ZILCH.
The salesperson is simply trying to seal the deal right then and there.
#3: Floating High Prices
A pushy window salesperson may also float really high prices to see how you react to them. They’ll say something like, “Two years ago, we were selling these vinyl windows like hotcakes for $1,400 each.” So when they quote you a price below that, you’ll think you’re getting a great deal.
The truth, however, is that the company NEVER priced their windows that high. And if they did, their windows certainly didn’t sell “like hotcakes.” It’s simply too much money—even for the best vinyl windows.
#4: Upselling Bells & Whistles
If you’ve ever bought a car, you know this sales tactic well. Once you agree to the initial quote, the salesperson will tell you about all of the essential extras you “absolutely need.”
For a vehicle, it’s stuff like rust-proofing and extended warranties. For windows, it’s “special” insulating gas between the panes, “upgraded” spacers, “enhanced” glass coatings, and so on. As long as your windows meet certain energy efficiency standards, you don’t need to worry about all that.
If your Spidey Sense starts tingling when talking to a window salesperson, do NOT ignore it. It’s your subconscious telling you that you’re in a risky situation. In these instances, go with your gut… and get out of there.
The great news is that you don’t have to put yourself in this dicey position to begin with. At 6 Minute Windows, give you two ultra-easy options to buy new windows:
No matter which you choose, you get a firm and fair price on premium windows… without all the nonsense.
Get started today by requesting our Window Calculator or scheduling a 6-minute appointment. We would be honored to hear from you.
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